Episode Details

The Health Marketing Daily — August 31, 2026 In this episode: • A breakthrough in bioactive B12 from spirulina could reshape the plant-based supplement market and open new doors for vegan nutrition brands across Europe. • A year-long clinical trial showing omega-3 and low-dose aspirin matching antibiotic efficacy for severe gum disease hands supplement marketers a credible new oral health claim territory. • Class action lawsuits targeting 'zero sugar' claims on products containing allulose send a live warning shot to every functional food and supplement brand using novel sweeteners in their formulations. • A sweeping review of 350 studies casts serious doubt on the protein-for-longevity narrative — a direct challenge to one of the hottest claims in European supplement and sports nutrition marketing. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health