Episode Details

The FMCG Marketing Daily — August 31, 2026 In this episode: • Pernod Ricard's downgraded medium-term US outlook signals a structural shift in premium spirits demand that should force brand managers across the category to rethink portfolio prioritisation and marketing investment levels. • Beekeeper Coffee's NBA-star investment round is a live test of whether athlete-backed RTD challenger brands can carve durable equity in a category already crowded with celebrity plays — directly relevant after recent evidence that celebrity-founded FMCG brands are struggling to survive. • Meta stripping brand control over ad placement exclusions hands FMCG marketers a concrete brand-safety and budget-efficiency problem they need to respond to now, not after the next campaign review. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO