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How to Talk to Investors: Positive Language, Surveys & Client Confidence
Description
Are you a property manager — or a business owner and investor? The words you choose shape how landlords, investors, and your market see your property management business, and most of us are underselling ourselves.
In this episode, we unpack:
- Why "I'm a property manager" undersells you, and what to say instead
- Job titles that elevate your team ("Senior Property Manager," "Administrative Manager") — and the ones that make us cringe
- How we surveyed our clients after the federal budget, and why nearly 70% of investors weren't concerned despite the doom-and-gloom headlines
- What to say when a landlord is thinking of selling their investment property
- Why "adjusting the rent" beats "dropping the rent" — and other positive language scripts that build trust
- How to turn your own portfolio data into a local benchmarking report the media can't compete with
Whether you run a property management business in Australia or anywhere in the world, this one will change how you introduce yourself at your next networking event.
Guest: Anita Walker from Pearl Property in Western Australia
This podcast is kindly sponsored by The Associates Co.
The Associates Co provides fully trained professionals to assist you with scaling your property management department. They are ready to hit the ground running! Once a luxury, VA's are now a staple in every business, whether you are managing 5 properties or 500+
Head over to www.theassociatesco.com
This podcast is sponsored by Property Insurance Plus.
The PIP Advantage for Landlord Insurance
Up to $70,000 contents cover included in our landlords policies
14 months cover for just 12 months premium in your first year
Further discounts when you have three or more properties insured through PIP
24/7 Australia-wide claims service
Online Real Estate Agent Portal for easy access and management