Episode Details

Most organisations that decide to monetise their data externally know what data they have, but stumble badly on how to price and package it. This article breaks down the mechanics of data product pricing: what actually drives willingness to pay, how to structure tiers, and where the common traps are.

Go deeper, free lessons

• Pricing models for data products
• Data productization: pricing, distribution & business case
• Data monetization: three modes & the data flywheel
• Data partnerships & clean rooms
• The data P&L

Full article and transcript: https://www.mba-training.com/blog/data-product-pricing-external-revenue

MBA Training, mba-training.com