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Built a Merino Wool Brand from Scratch: Sustainability & Grit | Stephanie Gross
Description
Stephanie Gross is the founder and CEO of Bumboo Wool, a female-led Canadian brand making custom eco-friendly apparel since 2007. She’s a sustainability trailblazer who built a Merino wool business from her kitchen table — starting with cloth diapers and growing into a values-driven company focused on natural, low-impact fibers.
In this inspiring conversation, Stephanie shares:
• How growing up on Vancouver Island sparked her passion for sustainability
• What drove her to launch the business as a new mom in 2007
• The bootstrapping years and building around family life
• Why Merino wool became the heart of the brand
• Lessons on doing the hard things and staying true to values
• How her goals evolved from putting food on the table to scaling with integrity
If you’re in your 20s dreaming of starting something meaningful, balancing family and ambition, or wanting to build a business rooted in sustainability, this episode is full of real, grounded wisdom.
Timestamps below ⬇️
#StephanieGross #BumbooWool #Sustainability #Entrepreneurship #ConversationsWithSekani
Connect with Stephanie Gross
Website:https://www.bumbywool.com/
LinkedIn:https://www.linkedin.com/in/stephanie-gross-bumbywool/
Instagram:https://www.instagram.com/bumbywool/
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Chapters
0:00 - Intro & Welcome Stephanie Gross
1:40 - Growing Up & Passion for Textiles & Sustainability
8:15 - Launching the Business as a New Mom in 2007
15:30 - Bootstrapping from the Kitchen Table
23:10 - Discovering the Power of Merino Wool
31:45 - Building Around Family & Raising Kids in the Business
40:20 - Staying True to Ethics & Sustainability
48:50 - Evolving Goals: From Food on the Table to Scaling
57:15 - Final Advice on Doing the Hard Things