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Kevin Lyttle: The Untold Story of “Turn Me On”, Millions, Fame & the $20M Master Offer

Kevin Lyttle: The Untold Story of “Turn Me On”, Millions, Fame & the $20M Master Offer

Published 4 weeks ago
Description

Kevin Lyttle sits down with Shizzio for one of his most open and revealing conversations yet.

Best known around the world for the massive hit “Turn Me On,” Kevin takes us from his childhood in St. Vincent and the Grenadines to becoming a global superstar — and opens up about the parts of the journey that most people never heard.

He talks honestly about being bullied as a child, family struggles, finding his voice, working in customs, writing and recording “Turn Me On,” and the three years he spent pushing the song independently before it exploded worldwide.

But the story doesn't stop at success.

Kevin reveals what happened behind the scenes after “Turn Me On” became a global phenomenon — including record-label problems, money owed, ownership of the song, becoming a millionaire, the pressures of making his debut album, and why he ultimately decided he didn't need a major label.

CHAPTERS:

0:00 intro

1:22 Oi Oi out now! SHIZZIO x SPECIAL MC

1:55 Welcome Kevin Lyttle / still hungry

5:05 it’s still fun / no new friends / humble

6:56 Dj Iron & friends

8:29 born & raised

10:07 what is Island life like? / colourism

13:26 outside as a kid / TV

15:16 crossing the line / beats from mum

17:36 I got bullied a lot / school

19:04 parent beatings

21:50 kids wanna beat adults now

23:59 mums struggle made me sing

25:48 self taught singing

28:59 misunderstood

29:51 I don’t care what you think

32:26 writing / pivotal moments

34:02 held back in school

36:50 customs job

38:32 writing ‘Turn Me On’ / studio recording

43:20 soca reggae / ft on Turn Me On

44:37 I was sure about ‘Turn Me On’

45:22 intro high note on ‘Turn Me On’

48:37 ‘Turn Me On’ bridge & lyrical content

51:03 vocal range

54:00 what are you actually saying?

57:06 ‘Turn Me On’ starts blowing up

1:01:11 3yrs to push ‘Turn Me On’ independently

1:03:28 label deal / millions made / humble

1:04:34 song ownership details

1:06:22 becoming a millionaire / grounded lifestyle

1:09:18 song release / global chart success

1:12:55 label mistakes

1:14:00 global fame the good & bad side

1:18:06 fame highlights / Kanye West / Beyonce

1:19:28 having the bigger song / no ego

1:24:26 Spragga Benz on ‘Turn Me On’ Remix

1:26:56 album success pressure

1:28:42 musical direction issue

1:30:08 rush to make the album / forced

1:33:54 album success but I did not enjoy it

1:34:23 money owed / contract was bad

1:37:35 do you regret signing the deal?

1:38:35 being dropped from label

1:40:36 owed money / independent releases

1:41:10 biggest crossover song? / total views

1:42:11 I don’t need a label now

1:43:04 Shaggy collab

1:44:10 Flo Rida collab

1:45:27 Chris Brown used my song

1:46:35 Collie Buddz

1:47:41 uncleared samples / reggaeton

1:49:13 20 Million to sell the master

1:50:33 re recording ‘Turn Me On’

1:51:33 is ‘Turn Me On’ a gift or curse?

1:52:16 ‘Turn Me On’ will never die

1:52:35 one hit wonder?

1:54:41 new song ‘Island Ting’

1:58:25 ‘Turn Me On’ music video

1:59:13 new album? / social media today

2:01:51 thoughts on streaming

2:03:21 I’m good & happy

2:04:41 AI Q’s / ‘Turn Me On’

2:06:30 friends / regrets / tiktok

2:08:32 lies / cars

2:10:11 money made / quitting / artists

2:11:45 Rihanna / perspective

2:13:15 Caribbean music / Kanye West

2:17:24 best carnival in the world

2:18:04 Bertil Fox

2:19:37 Quick fire Q’s

2:25:28 final MSG

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