Episode Details
Back to EpisodesEtsy Just Added 3-Way Variations (Here's How To Use Them)
Description
I cover Etsy's new three-attribute listing variations and how they streamline product options for apparel, mugs, wall art, and jewelry. Learn how to set up Etsy listing variations for size, color, style, designs, and variation-specific pricing to reduce checkout friction and improve the buyer experience.
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00:00 Etsy adds three listing attributes
00:22 Why two variations created buyer friction
00:42 Adding category-based or custom variations
01:02 Why standard attributes are better for filters
01:45 Using size, color, and design options
02:26 Apparel style variations for shirts and hoodies
03:18 Etsy's 70-option variation cap
03:40 Product option ideas for mugs and wall art
04:25 Jewelry variation combinations
05:13 Setting different prices by variation
05:31 Demo: pricing T-shirts versus sweatshirts
06:46 Removing friction to improve Etsy conversions
07:19 Availability of the new variation feature
07:35 Etsy Games community and AI automation training
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