Episode Details

The FMCG Marketing Daily — August 30, 2026 In this episode: • UK healthy eating regulations are forcing major snack brands including Mondelez and PepsiCo to quietly reformulate iconic products — and the brand risk of consumers noticing is enormous. • Pernod Ricard's full acquisition of Italian aperitivo brand Italicus reveals a deliberate portfolio bet on the premiumisation of the aperitivo occasion — a direct challenge to Campari's category dominance. • Bel Group's Kiri is using its 60th anniversary to launch its first-ever international pastry competition across Asia, turning a heritage milestone into a live brand platform rather than a retrospective campaign. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO