Episode Details

Goodyear’s ambitious turnaround is running late—but the tire giant’s not giving up. Facing debt, rising costs, and stiff competition, CEO Mark Stewart admits key financial targets like a 10% operating margin are slipping. Still, Goodyear’s pushing ahead with cost cuts, premium tire focus, and brand streamlining—including selling Dunlop—to win back investors and consumers. While cash burn will linger for years, closing its North Carolina plant next year could turn things around in the Americas. And yes, the iconic Goodyear blimps are back—serving as rolling billboards to revive brand loyalty and remind the world: this isn’t just rubber—it’s Goodyear.

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