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Carl Ratcliff 'Reframing Brand Values - from Purpose to Action’.
Published 2 years, 8 months ago
Description
Series One
In this episode of #TheNewAbnormal I interviewed Carl Ratcliff, just after he’d set-up his consultancy 'This is the Day'.
Prior to that, he was Chief Strategy Officer at DDB Group Australia, whilst other previous roles included being CEO of One Green Bean in Sydney, CEO of Naked Communications and MD of BWM Dentsu in Melbourne.
Back in the day, he was Exec Planning Director at MCBD/Elvis in London, Head of Marketing at Channel Five TV, and Planning Partner at TBWA London.
In this podcast, we discuss the view from Australia re: corporate / Govt levels of trust, positive brand behaviour as an expectation, reframing brand values, issues around behavioural economics, and building Post-C19 resilience.