Episode Details

The Health Marketing Daily — August 29, 2026 In this episode: • Italy's advertising watchdog has banned another supplement ad — this time for UROCYST Active — for carrying unauthorised health claims and misleading language, making this the second IAP supplement censure in quick succession. • New research suggests that even low daily doses of artificial sweeteners — equivalent to amounts found in a single diet drink — are associated with measurable cognitive decline, with significant implications for brands formulating functional foods and supplements with these ingredients. • A major study using 23 biological ageing clocks has found that the optimal sleep duration for longevity is not the widely marketed '8 hours' — a finding that challenges the messaging used by sleep supplement and wellness brands across Europe. • A securities fraud lawsuit against Simply Good Foods — parent of Quest and Atkins — alleges that a single ingredient reformulation in its Owyn acquisition target destroyed taste, shelf life, and sales, ultimately collapsing a $280 million deal and wiping 27% off the share price. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health