Episode Details

The FMCG Marketing Daily — August 29, 2026 In this episode: • Beefeater's decision to resurrect a 1990s Jamiroquai music video for its zero-proof gin launch is a live case study in how heritage spirits brands are repositioning for the no-and-low alcohol moment without abandoning their identity. • The founder behind one of the fastest-growing CPG protein bar brands is now taking aim at the confectionery aisle with a low-sugar candy challenger — and his Walmart launch this week is the first real test of whether his formula works outside the snack bar category. • Old Navy's public pivot away from its summer marketing approach — after it visibly failed to drive store traffic — is a rare and instructive moment of a major consumer brand diagnosing its own marketing model failure in near real time. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO