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The Thrill of the Hunt is Back | Toronto News
Description
Retail’s biggest comeback? The thrill of the hunt is back—and it’s crushing traditional shopping. Doug Stephens reveals how stores like Value Village are turning resale into a high-energy event, drawing crowds with the dopamine rush of finding hidden gems. It’s not just about saving money—it’s about the excitement, the unpredictability, the real-world adventure. Big brands are losing the spark; secondhand markets are mastering it. If you’re not creating an experience, you’re already behind.
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