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Best Buy Canada Sales Dip Amid Strategy Shift | Toronto News
Description
Best Buy Canada’s sales dipped 4.2% last quarter, reversing earlier momentum — while U.S. revenue climbed, Canada’s comparable sales fell 1.8%. The slowdown follows a strong first quarter and the completion of its Best Buy Express rollout, which converted former The Source stores into smaller-format locations to tap new markets. Now, the focus shifts to maximizing customer engagement across platforms from these Express stores. Though overall sales softened, gross margins improved due to better product margins — though operating income declined. Computing remains strong, and emerging products like AI glasses and health rings are seeing big sales spikes (though not broken out by region). Amid shifting retail priorities around value and promotions, Best Buy is expanding beyond electronics via its Business division and advertising — and despite the Canadian dip, the company raised its full-year outlook, signaling confidence in its broader strategy.
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