Episode Details

Pernod Ricard is scaling back its sales growth forecast for the next three years, citing a sharp slowdown in the U.S. and China—down 14% and 19% respectively—driven by weak spirits demand and economic headwinds. Despite this, Chivas showed resilience, rebounding in the second half of the year, buoyed by growth in India. The company expects global net sales to stay flat next year, with continued declines in key markets but promising momentum in emerging regions. Analysts view the revised outlook as realistic and see Pernod Ricard’s product innovation and pricing agility as key strengths in navigating tough consumer conditions.

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