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Callaway Ends Partnership After Controversial Ad | California News

Callaway Ends Partnership After Controversial Ad | California News

Published 13 hours ago
Description

Callaway has severed ties with Good Good Golf after their controversial ad depicting a man shoving a woman sparked outrage and accusations of promoting violence against women. In response, Good Good apologized, stepped back from sponsoring a PGA Tour event, and pledged to rebuild their culture — while retailers and the Golf Channel pulled support. Callaway reinforced its stance by tightening content controls and donating $1 million to anti-violence organizations, acknowledging the harm done. Co-founder Garrett Clark also issued a heartfelt apology, calling the ad “the worst known to man” and affirming his opposition to abuse. The PGA Tour criticized Good Good for initially avoiding accountability.

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