Episode Details

How Do I Get ChatGPT to Recommend My Business?

This is the question most companies are starting to ask.

Not:

“How do I rank higher?”

But:

“How do I get ChatGPT to actually recommend us?”

There is no single switch, prompt, schema tag, or optimization trick that guarantees recommendation. AI systems build answers from a combination of entity understanding, relevance, corroboration, source quality, context, and confidence.

That means the real job is to make your business easier to identify, easier to verify, and easier to select.

In this episode, we break down what actually influences whether ChatGPT and other AI systems mention, include, cite, or recommend a business.

We cover:

• Why ranking well in Google is not enough

• How ChatGPT determines what companies belong in an answer

• The role of entity clarity and consistent business information

• Why third-party corroboration matters

• How reviews, mentions, authoritative sources, and structured data contribute to machine confidence

• Why your website alone cannot establish every claim you want an AI system to believe

• The difference between being cited, being included, and being recommended

• Why category positioning affects whether you enter the consideration set

• How to identify the prompts and questions where your company should realistically appear

• What to fix when competitors are consistently recommended instead

The objective is not to “hack ChatGPT.”

It is to build enough coherent evidence around your company that, when an AI system has to answer a relevant question, your business becomes a defensible choice.

The better question is:

“What would an AI system need to understand and verify before recommending us?”

That is where AI visibility work starts.

Jason T Wade is the founder of BackTier and an AI Visibility strategist focused on how companies are discovered, understood, cited, included, and recommended by AI systems.

His work spans AI SEO, Generative Engine Optimization, Answer Engine Optimization, entity architecture, structured data, technical SEO, content strategy, and AI visibility measurement.

BackTier develops systems for measuring and improving visibility across AI-generated search and answer environments.

BackTier: backtier.com
Jason T Wade: jasonwade.com

Jason T Wade