Episode Details

Part 1 of 3 - Being Human in the AI Loop | Moderator: Jason T Wade, BackTier

AI is making businesses faster, but speed without judgment can amplify the wrong things.

In this episode, Jason T Wade talks with Adrienne Wilkerson and Rob Broadhead about human-centered marketing, AI readiness, trust, governance, and the systems companies need before they automate more of their work.

Adrienne explains why marketing still has to start with human connection, even when AI handles more of the production. Rob explains why companies need clear goals, guardrails, and stronger operating systems before adding more AI.

Topics include:

• Humanizing AI-generated marketing

• AI slop, trust, and authenticity

• AI visibility and high-stakes recommendations

• Governance and human judgment

• Why AI amplifies weak systems

• Setting measurable goals before automating

• Using AI without losing the human element

Adrienne Wilkerson is a marketing strategist focused on behavioral health, mental health, and addiction recovery. Her work is increasingly centered on strategic consulting and helping organizations humanize marketing in an AI-driven environment.

She also hosts The Beacon Way podcast, where she explores marketing, strategy, and related business topics.

Rob Broadhead is a technology consultant focused on AI readiness, automation, operating systems, and organizational infrastructure.

His firm has been operating for 25 years, and he is currently building an AI-native operating system inside his own organization while advising other companies on how to prepare their systems and workflows for AI.

Jason T Wade is the founder of BackTier and NinjaAI, where he focuses on AI visibility, AI SEO, Generative Engine Optimization (GEO), entity architecture, and how AI systems discover, classify, cite, and recommend people and companies.

He has more than 20 years of experience in search, digital growth, and building online businesses, and now applies that background to AI-driven discovery and recommendation systems.

Jason hosts the AI Visibility Podcast, exploring how AI is changing search, authority, marketing, decision-making, and machine-driven selection.

• LinkedIn: Adrienne Wilkerson

• Podcast: The Beacon Way

• Website: rb-sns.com

• Email: rob@rb-sns.com

• LinkedIn: Rob Broadhead

• BackTier: backtier.com

• NinjaAI: ninjaai.com

• Website: jasonwade.com

Show NotesGuestsAdrienne WilkersonRob BroadheadHostJason T WadeContact & LinksAdrienne WilkersonRob BroadheadJason T Wade