Episode Details

Mixue’s stock tumbled over seven percent after a shaky first-half earnings report, revealing a 15% profit drop despite modest revenue growth — fueled by rising costs in product quality, marketing, and staffing. Yet with nearly 64,000 stores worldwide — more than McDonald’s — they’re expanding into Central Asia and the Americas while turning their Snow King mascot into a global entertainment powerhouse, aiming for animated shows, movies, and theme parks.

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