Episode Details

In this episode, Carl begins an exploration of marketing with a provocative claim: most marketing advice is just success porn—a tidy story built after the fact about why something worked. After decades of chasing tactics, formulas, funnels, and experts, he offers a different approach he calls “the offering.” Instead of asking how to get more clients or capture more attention, what if marketing began with making work worth sharing and offering it to the world with care, craft, consistency, and generosity?

Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/