Episode Details

Idaho rancher Sean Cunningham warns that the White House’s 90-day beef tariff pause, meant to lower prices and rebuild herds, could backfire—flooding the market with cheap imports discourages American producers from investing as costs rise. He cites immediate financial losses, noting he’d made far more selling calves before the announcement. Cunningham calls it a temporary fix and urges permanent solutions like mandatory country-of-origin labeling to empower consumers and protect domestic ranchers.

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