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SPECIAL GUEST!! 🤖 ChatGPT: Easy Steps to Show Up Answers! Ross Simmonds | Ep. 557
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Ross points listeners to Create Once, Distribute Forever, including the audiobook Jay mentions is on the way, and to The Ross Simmonds Show, where he specifically recommends the crossover episode he recorded with Jay. He tells listeners he is easy to find online, with LinkedIn as the simplest place to reach him.
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Give Ross Simmonds three hours and a blank calendar and he will map out exactly how to get your company cited inside ChatGPT, Gemini and Perplexity, off the cuff, without knowing the question was coming. Jay Schwedelson hands him that challenge two minutes in, then keeps pulling the thread through connectors, dusty old blog posts, and the reason most people's AI visibility numbers are quietly lying to them. There is also a fantasy football draft in here, which somehow turns into the most convincing argument of the whole conversation.
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Best Moments:
(02:02) A three hour, no warning game plan for getting your brand cited by the major AI models
(05:37) What a connector actually is, explained like you have never touched one
(07:59) Why your old posts are gems sitting in a treasure box nobody opens
(09:52) One message said 100 different ways beats 100 new ideas, and Nike proves it
(14:12) The memory trap that has executives celebrating rankings that are not real
(20:06) Jay drafts an entire fantasy football team through ChatGPT and gets graded on it