Episode Details

The Health Marketing Daily — August 28, 2026 In this episode: • Arla's CEO signalling major new capital investment in protein ingredients tells European health marketers that the supply side of the protein boom is about to get a significant structural upgrade. • A new review challenging the 50-year-old Linus Pauling doctrine on high-dose vitamin C and colds is a direct threat to one of the supplement category's most enduring consumer narratives — and brands need a response. • Italian health-food brand Valsoia securing new distribution agreements with major European supermarket chains is a live case study in how a positioning-led health brand scales across borders through grocery retail. • A major Italian review of 350 studies is casting scientific doubt on the blanket 'more protein equals better health and longevity' message — a direct challenge to one of European health marketing's most commercially powerful narratives right now. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health