Episode Details

The FMCG Marketing Daily — August 28, 2026 In this episode: • Fansville is one of the longest-running branded entertainment campaigns in FMCG — and its longevity makes it a rare live case study in sustained brand equity building. • Coca-Cola is betting on a social-first, creator-led model for college football — a direct signal of how the world's biggest beverage brand is shifting its live sports playbook. • Unilever and McCormick are offloading one of Britain's most iconic condiment brands — a move that signals ongoing FMCG portfolio rationalisation is far from over. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO