Episode Details

Reitmans is redefining its brand with a bold Fall 2026 campaign starring Lilly Singh and Katherine Levac, launching at a high-energy courtside event for the Toronto Tempo. Blending fashion, culture, and women’s sports, the campaign turns basketball courts into runways and digital moments into instant shopping opportunities—tailored for both English Canada and Quebec. It’s not just about style; it’s about empowering women, honoring Reitmans’ legacy of supporting them, and building a modern, relevant brand that connects with shoppers across generations. The campaign kicks off September 8th, aiming to reshape perception and drive sales through a unified, emotionally resonant experience.

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