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AI Is Changing How Buyers Find You: Authority, Brand and the End of the Click
Description
Buyers are increasingly asking AI systems for answers before they ever reach a website.
In this episode, Jason T Wade talks with Benjamin Shapiro, founder of I Hear Everything and host of the MarTech Podcast, and Leanne Linsky, founder and CEO of Plauzzable, about AI, brand authority, podcasting, content, and the changing buyer journey.
They discuss:
Why clicks and traditional attribution are weakening
Why brand authority matters more in AI discovery
How podcasts build credibility and visibility
Where AI helps creators—and where it should not replace them
How businesses can use AI without losing authenticity
Core idea: AI may know your brand, but the real question is whether it trusts and chooses it.
Benjamin Shapiro
Founder of I Hear Everything and host of the MarTech Podcast. His work focuses on podcast production, B2B media, automation, and authority engineering.
Leanne Linsky
Founder and CEO of Plauzzable, a live online comedy platform. She brings together comedy, entrepreneurship, community building, and technology.
Benjamin Shapiro — iheareverything.com
Leanne Linsky — plauzzable.com
Jason T Wade — backtier.com