Episode Details
Back to EpisodesHow to Stop Undercharging in Your Business
Description
Pricing is one of the things that comes up more than almost anything else with my clients, and it's not about picking a bigger number. It's about the gap between the value that's actually there and the value you're able to communicate clearly. Close that gap and the undercharging fixes itself.
I get into why explaining yourself, your years in business, your certifications, all of it, is exactly the wrong move when someone questions your price. And I walk through a comparison I come back to constantly that makes the whole thing click. Once you hear it you won't think about your pricing the same way.
In this episode you'll learn:
- The real difference between the value you bring and the value your client actually receives
- Why undercharging quietly turns into a busy, broken, exhausted cycle
- The Timex versus Rolex breakdown that changes how you think about what you charge
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