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How to Stop Undercharging in Your Business

Episode 171 Published 1 week ago
Description

Pricing is one of the things that comes up more than almost anything else with my clients, and it's not about picking a bigger number. It's about the gap between the value that's actually there and the value you're able to communicate clearly. Close that gap and the undercharging fixes itself.

I get into why explaining yourself, your years in business, your certifications, all of it, is exactly the wrong move when someone questions your price. And I walk through a comparison I come back to constantly that makes the whole thing click. Once you hear it you won't think about your pricing the same way.

In this episode you'll learn:

  • The real difference between the value you bring and the value your client actually receives
  • Why undercharging quietly turns into a busy, broken, exhausted cycle
  • The Timex versus Rolex breakdown that changes how you think about what you charge

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