Episode Details

#385 | Five B2B marketers share their single best-performing webinar play - with the real numbers to back it up. This Exit Five Live session breaks down the exact tactics behind a signup flow that 5x'd conversions, a post-webinar follow-up system that closed $1M in pipeline in a week, and a series format built to compound results instead of resetting with every session. You'll also get a look at running a webinar program like an in-person conference, and how to borrow an influencer's audience to solve the cold-start problem. Real plays, receipts, and step-by-step mechanics you can steal for your own program.

Timestamps

• (00:00) - - Why Exit Five Live exists, and today's webinar bracket format
• (06:01) - - Turning the thank-you page into a qualifying survey to 5x conversions
• (13:06) - - Building a webinar series that compounds instead of resetting each time
• (20:01) - - The post-webinar follow-up system that closed $1M in pipeline in a week
• (23:14) - - Building AI agents to personalize that follow-up at scale
• (27:31) - - Structuring a webinar series like an in-person conference
• (33:09) - - Borrowing an influencer's audience to solve the cold-start problem
• (35:55) - - Automating content repurposing from one webinar transcript
• (40:09) - - Why first-party research is the real lead magnet
• (40:49) - - Live vote, the winning play, and closing announcements

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Brought to you by:

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.

Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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