Episode Details

In this episode of 9-5 Exit Plan, I sit down with media strategist and publicity expert Kate Engler, famously known by some journalists as the “PR Anti-Christ.”

After more than 30 years around media and journalism, Kate has developed a radically different approach to publicity. Instead of encouraging entrepreneurs to become dependent on PR agencies, she teaches business owners how to understand the media, pitch their own stories, and create opportunities for free coverage.

We discuss the biggest mistakes entrepreneurs make with journalists, what makes a media pitch stand out, why AI may be hurting your pitches, how to identify publicity opportunities, and what it really takes to become newsworthy.

Kate also explains her Meet The Press MasterClass, where carefully selected entrepreneurs get the opportunity to pitch directly to journalists from major Australian media outlets.

If you’ve ever wondered how businesses get featured on television, radio, newspapers, and magazines without spending a fortune on advertising, this conversation will give you a completely different perspective.

Connect with Kate on : https://meetthepressmasterclass.com.au/