Episode Details

The Health Marketing Daily — August 27, 2026 In this episode: • Applied Nutrition's above-expectations earnings signal that UK sports nutrition is in robust commercial health — and raises the bar for the category heading into 2027. • Spain's best-known juice brand Don Simón has launched a high-protein drink range, signalling that mainstream European beverage brands are now actively entering the functional nutrition space. • Class action lawsuits targeting 'zero sugar' claims on products containing allulose are a red-flag moment for every European health brand using rare sugars in functional food and drink. • Dutch retail giant Albert Heijn is using private label to own the family health positioning in grocery — a move that signals how major European supermarkets are increasingly competing directly with branded wellness products. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health