Episode Details

Are you struggling to build a resilient book of business in a fiercely competitive market, or thinking how the latest logistics technology is going to disrupt your daily freight sales process? What does it take to stand out and win customers when shippers are sick of the same old transactional pitches?

Dan Annunziata from The Sales DREAM gets straight to the facts on modern B2B sales in the freight brokerage business!

We deep into his journey from cutting his teeth at the largest broker in North America to building custom supply chain tech, unpacking exactly what it takes to pivot from a sheer volume-based dialing strategy to a value-driven, multi-modal sales approach.

Dan lays out the reality of how AI and automated freight solutions are replacing average reps, and why leveraging a targeted tech stack while delivering a hyper-personalized customer experience is your only path forward to win deals.

If you want to stop losing market share, upgrade your freight sales strategy, and start executing at an elite level, you cannot afford to miss this conversation!

About Dan Annunziata

Dan Annunziata is endeavoring to disrupt all things B2B sales and go-to-market, initially focused in logistics. Currently Chief Customer Officer at The Sales DREAM, the company behind Revogent, an AI-powered sales operating system built to give logistics and B2B organizations real command & control across their revenue teams.

He has only ever known freight, as a third-generation logistics professional. His grandfather started in the industry after World War II, his dad put in 45 years, and Dan is 19 years in, a century of one family in logistics.

Dan spent those 19 years at C.H. Robinson and Uber Freight, almost entirely on the customer and growth side of the business, and went on to lead two of the largest commercial organizations with the most complex go-to-markets in the industry. That seat came with a particular education: he bought most of the CRMs and sales technology on the market, nearly all of it promising to make sellers better and revenue higher. He also trained more than 5,000 sales reps and account managers across the industry, enough reps, in enough rooms, to know exactly where the promise and the reality separate.

That's the perspective behind Revogent, where the target is big: disrupting how B2B sales organizations grow. The premise is that sales like all functions will be disrupted and his experience and background will lead the charge not Silicon Valley.

Dan also holds a commercial advisory role with Argus Logistics and is opening a few Scooter's Coffee shops. He lives in the Minneapolis area with his family.

Connect with Dan

• Website: https://thesalesdream.com
• LinkedIn: https://www.linkedin.com/in/dan-annunziata-03524610/

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