Episode Details

The FMCG Marketing Daily — August 27, 2026 In this episode: • Athleta's CMO is publicly breaking from the brand's previous marketing playbook with a deliberately more provocative fall campaign — a live case study in purposeful repositioning under pressure. • The celebrity brand boom is hitting a structural wall — and the lessons for FMCG brand managers who license fame as a shortcut to equity are uncomfortable. • A Russian drone strike on a Mondelez factory in north-east Ukraine puts one of the world's largest snack companies directly in an active conflict zone — with immediate implications for supply continuity, brand reputation, and category management. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO