Episode Details

What if getting dressed each morning is one of the most psychological decisions you make all day?

In this episode, we sit down with Dr. Carolyn Mair, behavioral psychologist, founder of the Psychology of Fashion programs at the London College of Fashion, and author of The Psychology of Fashion. Together, we explore the fascinating intersection of psychology, identity, confidence, and consumer behavior.

Far from being about trends or luxury brands, fashion is a powerful psychological tool that shapes how we see ourselves, how others perceive us, and even how we think and behave. Dr. Mair explains why clothing influences confidence, how unconscious biases drive first impressions, the psychology behind fashion trends, and how we can build a healthier, more intentional relationship with what we wear.

Whether you've never thought much about fashion or you're fascinated by the science of human behavior, this conversation will change the way you think about the clothes in your closet.

Dr. Carolyn Mair is a behavioral psychologist specializing in the psychology of fashion. She founded both the Bachelor's and Master's degree programs in Psychology of Fashion at the London College of Fashion and has spent years researching how clothing influences identity, well-being, consumer behavior, and social interaction.

She now works internationally as a consultant, helping organizations apply psychological science to create more ethical, sustainable, and human-centered approaches to fashion.

Connect with Dr. Mair:

• The Psychology of Fashion (Second Edition)
• LinkedIn: Carolyn Mair, PhD
• Instagram: @psychologyforfashion

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