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A Chat With Seth Cutler, CEO of IONNA
Description
Bodie sits down with IONNA CEO Seth Cutler to talk about what it takes to build an EV charging network around reliability, customer experience, and the places drivers actually want to stop. Seth explains how lessons from his time at GE, Electrify America, and EV Connect have shaped IONNA's approach, from purpose-built Rechargeries and driver lounges to retail partnerships and the company's upcoming Beacon locations. They discuss the work happening behind the scenes to keep chargers and payment systems working, including IONNA's in-house software, proactive maintenance, and use of AI to identify potential problems before drivers encounter them. Seth also breaks down the differences between Rechargeries, Rechargery Relays, and Beacons, and explains why amenities like bathrooms, food, canopies, and even trash cans are part of the charging experience. The conversation also covers IONNA's rapid growth, its relationships with EV clubs and communities, and the challenge of building a profitable charging business without compromising reliability or the driver experience. Finally, Seth discusses IONNA's internal culture, its "driver first" philosophy and "IONNA Speed," and why he hopes EV charging reliability eventually becomes something nobody needs to talk about anymore.
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