Episode Details

Knix, the intimates brand famous for leakproof underwear and wireless bras, just dropped its first-ever physical store in Atlantic Canada — right in Halifax. With 95% of Nova Scotians saying they’d shop more if a store were nearby, this move checks all the boxes. The new location at Halifax Shopping Centre carries their full lineup, from bras to loungewear, with a focus on fit and personalized fittings that online shopping can’t replicate. It’s part of a bigger plan: ten new stores this year, growing from 21 to over 30 by 2026, targeting markets where their online fans are already loyal. Since opening their Toronto flagship in 2019, Knix has evolved from pure e-commerce to a hybrid model where brick-and-mortar spaces drive discovery and sales. All under the leadership of newly appointed President Nicole Tapscott, who’s been instrumental in shaping this retail expansion.

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