Episode Details

Joseph Ribkoff is making waves with its debut global DTC online store, JosephRibkoff.com, designed to electrify European and U.S. markets while deepening customer connection through immersive editorial content and the latest collections. Launching alongside a refreshed brand vision, the site kicks off with a Fall 2026 campaign starring Elizabeth Hurley as part of the “She Icons” initiative, embodying the new ethos: “Elegance in Motion.” This digital evolution complements—not competes with—their wholesale business, aiming to boost overall brand awareness and drive new customers to retail partners. Later this season, they’ll unveil Edit 57, a contemporary diffusion line offering seasonal capsule collections, all while honoring their 70-year heritage and staying fiercely relevant for women everywhere.

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