Episode Details

#Bitcoin #Crypto #Investing

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X: https://x.com/ColeMacro

X (Strive): https://x.com/Strive

Podcast: https://x.com/hurdleratepod

Today’s conversation is with Matt Cole, Chairman and CEO of Strive, one of the leading companies building in the emerging Bitcoin treasury space.

Matt explains why he believes the global debt cycle is pushing the financial system toward debt monetization and how that could reshape capital markets, the U.S. dollar, and Bitcoin over the coming decades.

In this episode, he breaks down why he believes there is no "bad price" to own Bitcoin over the long term, what could realistically drive Bitcoin back to the $35–40K range, and why volatility remains one of Bitcoin's greatest opportunities rather than its biggest risks.

We also discuss the rise of Bitcoin treasury companies, why Strive and Strategy have emerged as industry leaders, how Strive's SATA preferred stock and daily dividend work, and the company's acquisition of Semler Scientific.

Matt also shares his thoughts on institutional Bitcoin adoption, capital allocation, Bitcoin-backed corporate finance, and what it takes to build a company designed around maximizing long-term Bitcoin per share.

The conversation closes with reflections on the future of Bitcoin treasury businesses, sharing the stage with Michael Saylor and Jack Mallers in Prague, and why Matt believes Bitcoin will become one of the defining assets of the twenty-first century.

Timestamps:

0:00 Intro and welcome

0:37 The triangle of debt monetization: Fed, Treasury, Goldman Sachs

6:48 Where the debt spiral leads and implications for the dollar and Bitcoin

11:59 Bringing Bitcoin to the masses

15:38 Why Matt believes there's no "bad price" for Bitcoin long term

18:58 How low can Bitcoin go this cycle? Is $35–40K in the cards?

22:19 What could push Bitcoin to $35–40K in the months ahead?

24:47 Why Strategy and Strive emerged as the top Bitcoin treasury companies

30:24 How Strive pays its 13% $SATA dividend

36:38 Addressing skeptics

42:42 Why Strive became the first company to pay a daily dividend

49:38 The key to Strive's innovation in the Bitcoin treasury space

54:46 How big $SATA can get

56:19 Strive's USD reserve: its purpose and how it will be managed

1:04:03 Where the $SATA name came from

1:05:54 Semler Scientific acquisition update and Matt's thoughts on future M&A

1:10:39 Sharing the stage with Michael Saylor and Jack Mallers in Prague

1:14:41 Final thoughts and closing

About Matt:

Matt Cole is Chairman and CEO of Strive, a Bitcoin treasury and structured finance company focused on maximizing long-term Bitcoin per share. He is a long-time Bitcoin investor and previously spent approximately 15 years at CalPERS, where he managed more than $70 billion in actively managed fixed income assets and conducted early institutional research on Bitcoin as a strategic portfolio asset.

Matt is known for his work on Bitcoin treasury strategy, capital allocation, debt monetization, and the intersection of macroeconomics, corporate finance, and digital assets. He regularly shares his views on institutional Bitcoin adoption, balance sheet innovation, and the long-term implications of global monetary policy.

#Bitcoin #Crypto #Investing

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