Episode Details

Woolworths just smashed its annual profit targets, hitting $1.1 billion — up 18% from last year — while matching Coles’ earnings, proving their low-price, convenience strategy still wins. Underlying profits jumped 12.7%, sales rose 3.6%, and food sales surged 4.6%. But the real story? Their Disney Ooshies campaign drove a 7.6% spike in food sales within eight weeks, adding $1.5–$2 billion to growth. Surveys show collectible promotions are reshaping shopping habits — even parents are changing routines for the chance at a plastic prize. It’s not just about price or product anymore; sometimes it’s the little figures that make the big difference.

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