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Advertising Your STR During COVID-19 - Ethan Cooke on Losing 85% of Bookings
Description
Ethan Cooke runs 25 furnished rental arbitrage units in the San Francisco Bay Area and lost 85% of his Airbnb bookings when coronavirus hit. He's pivoting to medium and long-term rentals, renegotiating landlord leases into revenue-share property management deals, and targeting traveling medical professionals through Zillow. His core strategy - renting single-family homes with in-law units at market rate, then splitting them into multiple furnished units - lets him break even or profit even during the shutdown.
The episode covers finding landlords on Craigslist, negotiating rent-free setup periods, furnishing units cheaply with used pieces, automating listings across platforms with tools like Guestie and TurboTenant, and applying for PPP loans and mortgage forbearance to preserve capital. Ethan sees opportunity for entrepreneurs willing to take over failing leases and lock in low rents now, positioning to capture pent-up travel demand when restrictions lift.
Work with us. Interested in professional management or consulting?
Myka — Sharebnb: www.sharebnb.com
Steve — Argest Rentals: www.ArgestRentals.com
Sign up for PadSplit with Steve's link and get a free 1-on-1 PadSplit strategy call with Stevie Stacks: padsplit.com/hosts
Myka's other podcast, Entrepremarriage — building wealth without losing the marriage: youtube.com/@Entrepremarriage
All our links: linktr.ee/liveletthrive
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