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How To Use FB Ads To Rank Higher On Airbnb
Description
Mike Denman spent $2.43 on a Facebook ad and booked a $5,000 six-night stay at his Crystal Beach property. The filmmaker-turned-STR-advertiser now manages ads for 20+ short-term rentals, consistently ranking #1 in search by driving thousands of views to listings daily. He explains why exterior photos outperform interior shots, how the "special category housing" checkbox keeps your account alive, and why 80% of his clicks come from women - never the bikini pics hosts keep trying.
The conversation covers geofencing hospitals for travel nurses, targeting winter Texans fleeing northern cold, the $200/month minimum spend Facebook's own reps confirm you need for ROI, and why Instagram delivers almost zero traction compared to Facebook. Denman walks through his five essentials: digital presence, Google My Business to fix Airbnb's broken GPS, local guides, professional photos (especially drone shots), and the vacation rental + holiday cottage interest targeting most hosts miss. He's transparent about his methods, publishing a free YouTube tutorial and giving away his tactics in a Facebook group, because he believes there's enough business for everyone.
Work with us. Interested in professional management or consulting?
Myka — Sharebnb: www.sharebnb.com
Steve — Argest Rentals: www.ArgestRentals.com
Sign up for PadSplit with Steve's link and get a free 1-on-1 PadSplit strategy call with Stevie Stacks: padsplit.com/hosts
Myka's other podcast, Entrepremarriage — building wealth without losing the marriage: youtube.com/@Entrepremarriage
All our links: linktr.ee/liveletthrive
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