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Million Dollar Host Julie George on Systems, Scaling and Partnering to create multimillion dollar STR business!
Description
Julie George scaled to 130 properties in two and a half years using only Airbnb - no PMS, no channel manager - then sold the business for eight figures before COVID. The secret: partnering with co-hosts who ran properties like franchises under her umbrella, each earning a fee plus profit share. She handed off 10 properties at a time to people who wanted a business opportunity, not a job, while she focused on marketing and landing three to four new listings every week.
The episode covers how to delegate without losing control, when to hire your first employee (Julie waited until 50 properties), and why dynamic pricing matters - she calculates she lost a million dollars by not using it. Julie now coaches property managers stuck at 10 properties who can't get out of their own way, emphasizing systems over software and finding the right person before creating the role. She still arbitrages one property in Brisbane that nets $5,800 a month to stay current in the game.
Work with us. Interested in professional management or consulting?
Myka — Sharebnb: www.sharebnb.com
Steve — Argest Rentals: www.ArgestRentals.com
Sign up for PadSplit with Steve's link and get a free 1-on-1 PadSplit strategy call with Stevie Stacks: padsplit.com/hosts
Myka's other podcast, Entrepremarriage — building wealth without losing the marriage: youtube.com/@Entrepremarriage
All our links: linktr.ee/liveletthrive
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