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Million Dollar Host Julie George/ Building Systems & SOPs to Scale!

Million Dollar Host Julie George/ Building Systems & SOPs to Scale!

Episode 262 Published 3 years, 2 months ago
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Julie George scaled a short-term rental business from one property to 130 properties generating over $8 million in revenue in just two and a half years - then sold it right before COVID. Her secret was a franchise-style co-host model paying 6% commission from her 25% management fee, plus cleaning fees. One co-host, Glenn, ran 10 properties for six years earning $6,000 a month. Julie shares the exact organizational charts, property owner agreements, onboarding checklists, and host contracts she used to build a saleable business working on it, not in it.

The episode dives deep into systems and SOPs for scaling a short-term rental business. Topics include how to structure co-host agreements, what to include in property owner onboarding documents, identifying entrepreneurial personality types to hire, setting clear KPIs like five-star reviews, and avoiding the trap of doing everything yourself. Julie also discusses her current coaching and mastermind community, the importance of gatekeeping homeowners during inspections, and why 25% management fees are justified when you deliver real value.

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