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Jasper Ribbers Launches Freewild - The Box That Makes Guests Put Phones Away

Jasper Ribbers Launches Freewild - The Box That Makes Guests Put Phones Away

Episode 286 Published 2 years, 8 months ago
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Jasper Ribbers launched Freewild in October, a short-term rental brand targeting traditional vacation markets with a unique twist: guests put their phones in a 'wild box' and step into 'wild mode' to disconnect from devices and reconnect with nature. The brand runs cabins in Idlewild, California, purchased in September 2021, and plans to expand to Big Bear, Joshua Tree, Sedona, and Lake Tahoe - hunting for multi-unit properties that fit their modern, design-forward experience.

The episode covers Jasper's journey from writing 'Get Paid for Your Pad' in 2014 to building a hospitality brand, the dangers of the guru gold rush and arbitrage collapses (Front Desk just went belly-up), and why revenue management now separates operators who survive from those who don't. He shares hard lessons on inherited staff, the oversaturation of markets like Joshua Tree, and why picking up the phone beats 50% of property managers. Revenue management isn't just pricing - it's distribution, operations, upsells, early check-ins, and marketing that converts.

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