Episode Details

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Neil asks Eric to name the two things he is actually doing for the rest of 2026, and the answer is less about tools than you would expect. Along the way they share their own survey of 100 companies on AI agent adoption, and the numbers are far below the hype. Neil also gives away the specific tactic he is using to get cited by ChatGPT and Gemini.

Key takeaways
◾Of 100 companies surveyed, only 17 use AI agents in marketing at all, and just 3.5% of their marketing staff.
◾The fastest route into AI answers is getting into the same articles that already cite your competitors.
◾Shipping constantly beats one big launch. Staying top of mind is the strategy.

Chapters
00:00 Marketing and Hiring Priorities
02:55 What Counts as an Agent
06:20 2026 Focus Areas
10:43 Europe and Service Expansion