Episode Details

The Health Marketing Daily — August 26, 2026 In this episode: • A €12m Series A for mycoprotein at industrial scale signals that fungi-based protein is moving from niche novelty to mainstream ingredient — and European health food brands need to take notice. • A decades-old compound that burns fat by boosting energy expenditure rather than suppressing appetite could reshape how the supplement industry positions thermogenic and weight management products. • Spicewell's pivot from retail shelves to direct digital channels is a live case study in how functional food brands with a health positioning can build deeper consumer relationships and margin outside traditional grocery. • Midi Health's move into hormone-informed topical skin care marks the next frontier of the femtech-meets-wellness convergence — and signals a major new product category forming around menopause and hormonal health. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health