Episode Details

The FMCG Marketing Daily — August 26, 2026 In this episode: • Heineken's US CMO reveals how the brand is actively repositioning around the consumer behaviour shift from digital socialising to real-world connection — without abandoning its core positioning. • BrewDog's controversial co-founder is back with a non-alcoholic challenger brand, signalling that the no-and-low category is now attracting serious founder-led brand investment — not just line extensions from incumbents. • Pizza Hut is dropping the word 'pizza' from its brand name in a bold repositioning move — launching simultaneously with a quarterback-led NFL campaign that signals ambitions well beyond its founding category. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO