Episode Details

In this episode of Global Economic Press, Alex Brady discusses the inspiring journey of Mariel Campbell, founder of EFFECT CO., a company that is redefining the intersection of technology and social impact. You can learn more about EFFECT CO. by visiting their website at https://www.causeand.co/. Mariel Campbell's vision for EFFECT CO. is to create a platform for impact, using modern technology to provide meaningful insights while ensuring that every story is heard and every voice is valued. Her innovative approach has earned her a spot in the inaugural Entrepreneurship Program by Women in Technology Global, highlighting her as a leader among women founders worldwide. This recognition places EFFECT CO. within a global community of women who are building companies and technologies aimed at shaping the future.

EFFECT CO. stands out by utilizing dynamic, visual representations of experiences shared by local businesses and citizens, ensuring transparency and engagement. Mariel Campbell emphasizes that EFFECT CO. was founded in response to the zero-sum mentality prevalent in the business world, advocating for a future where success does not come at the expense of others. Based in the Greater New Orleans Area, EFFECT CO. has joined networks such as The Idea Village, New Orleans and Company, New Orleans Chamber of Commerce, the Louisiana Chamber of Commerce, and Louisiana Economic Development as a Louisiana Storyteller. This episode highlights how EFFECT CO. is not only delivering on promises made by large corporations and politicians but also fostering community involvement and storytelling.