Episode Details

What happens when a hospice stops trying to “sell hospice” and focuses instead on education, resources, relationships, and being a good steward of its community?

In this episode of The Voices of Hospice Leadership Podcast, Brian Frantz talks with Jaime Wasden-Ryum, founder of Mountain View Hospice in Arizona.

Jaime shares her journey from ER and trauma nursing into hospice and explains the philosophy that now shapes Mountain View Hospice.

The conversation covers Jaime’s concept of “The New Norm,” the physical, cognitive, and caregiving changes families may encounter when a loved one returns home after a hospitalization, rehab stay, or skilled nursing stay.

You’ll also hear about Mountain View Hospice’s Resource program, Dementia Friendly communities, Memory Cafés, caregiver support, hospice eligibility misconceptions, staff education, and what hospice actually provides.

Then the conversation turns to growth.

Jaime explains why Mountain View Hospice does not rely on traditional hospice marketers and why she believes hospice should be educated, not sold. She also shares how Google reviews have become the organization’s number one referral source and how families have even discovered Mountain View Hospice through TikTok. 

This episode is a practical look at what can happen when a hospice focuses on helping first, educating consistently, delivering excellent care, and allowing trust to drive growth.

Topics Include:

• The “New Norm” after hospitalization or rehab 
• The first 48 hours after discharge 
• Community resource navigation 
• Dementia Friendly communities 
• Memory Cafés 
• Caregiver grief and isolation 
• When to start talking about hospice 
• What supplemental hospice care means 
• Hospice staff education 
• Community-first hospice marketing 
• Google reviews and online reputation 
• Social media and TikTok referrals 
• Building trust before asking for the referral 

Connect with Jaime on LinkedIn: https://www.linkedin.com/in/jaime-wasden-ryum-7825b4191

Learn More About Hospice Care Marketing: https://www.hospicecaremarketing.com/

Phone: (877) 959-5849

Interested in being a guest on the show? Reach out today!

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https://x.com/HospiceCareMktg

https://www.linkedin.com/company/hospice-care-marketing/

https://www.instagram.com/hospicecaremarketing/

https://www.tiktok.com/@hospicecaremarketing

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