Episode Details
Back to EpisodesHow to Survive Slow Season in Your Home Service Business
Description
Slow season doesn’t have to wreck your home service business.
In this episode of Owned and Operated, John Wilson and Jack Carr break down how they prepare for shoulder season when inbound demand slows, the call board gets lighter, and every lead becomes more valuable.
They cover how to fill the board with outbound calling, when to use specials and discounts, why sales KPIs can actually improve during slower months, and how tightening labor, marketing, and spending can turn shoulder season into a stronger cash-producing period. They also explain why preparing months ahead and building a customer contact list during peak season makes the slowdown much easier to manage.
━━━━━━━━━━━━━━
In This Episode
━━━━━━━━━━━━━━
• Why August and September can be some of the slowest months of the year
• How to use outbound calling to fill the board when inbound demand drops
• Specials, BOGOs, tune-ups, and other ways to drive shoulder season leads
• Why you should lean on proven marketing instead of taking new risks
• How to get more revenue from the leads already on your board
• Why average ticket and conversion rates can improve during slow season
━━━━━━━━━━━━━━
Connect
━━━━━━━━━━━━━━
John Wilson
https://www.linkedin.com/in/johnbwilson1/
Jack Carr
https://x.com/thehvacjack
Owned and Operated
https://www.ownedandoperated.com/
━━━━━━━━━━━━━━
Sponsors
━━━━━━━━━━━━━━
FieldPulse
Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operated
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.