Episode Details

 If you want your vacation home to pay for itself, you need to get people excited to actually book it. And one of the best ways to do that is with scroll-stopping photos and videos. Today's expert guest is breaking down how working with content creators can help bring your property to life, including where to find them, how to work with them, and what you need to know to make a partnership successful.

This week’s expert guest:
Jamie Kraus is the founder and CEO of Postaway, the premier hospitality platform designed to bring creators and hosts together for collaboration and community. Bringing nearly a decade of hosting experience across her five properties alongside her background as a photographer and creator, Jamie leverages her unique perspective from both sides of the industry to help hosts choose the right partners, structure partnerships, and showcase their properties to drive guest interest. 

Tune in to learn:
-How to work with creators to commission photos and videos to market your property and attract more paying guests
-The inside scoop on what makes a great creator partnership
-The green and red flags to look out for when working with creators
-How to make sure a collaboration actually delivers value for your property

Key links:
–Postaway - https://www.postaway.com/
Use code KATIE50 for 50% off.

–Postaway Hospitality Summit - https://www.postaway.com/hospitality-summit 
September 27 - 29, 2026 in Breckenridge, CO
Use code KATIE15 for 15% off a ticket to attend.

–Second Home First Academy: BuyYourSecondHomeFirst.com/academy
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–Subscribe to the free weekly newsletter: BuyYourSecondHomeFirst.com/#subscribe 
–Visit the website: BuyYourSecondHomeFirst.com
–Follow on Instagram and TikTok: @BuyYourSecondHomeFirst
–Find us on Substack: SecondHomeFirst.Substack.com 
–Say Hi! Hello@BuyYourSecondHomeFirst.com (mailto:Hello@BuyYourSecondHomeFirst.com) 

A Special Thank You To Our Sponsors:
Lodgify: https://lodgify.com/?afmc=28y
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Valid: August 25th – September 8th 

Somerled: https://form.jotform.com/252193985491065?howDid=Referral&typeA19=Second%20Home%20First 
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